FRED KEENA
VP of People
With more than 15 years of experience in human resources leadership, Fred brings a practical, people-first approach to building strong organizational foundations. He has led HR functions across a wide range of industries—from healthcare IT and medical technology to professional services and global organizations—guiding companies through rapid growth, strategic transformation, and operational scaling.
Fred has deep expertise in HR strategy, HRIS implementation, compensation and benefits, talent acquisition, compliance, and policy design. He has successfully implemented enterprise systems like Workday, Gusto, and ATSs, redesigned total rewards frameworks to align with business goals, and supported merger and acquisition transitions while maintaining talent continuity and engagement. His approach consistently delivers measurable results, from reducing turnover and payroll costs to doubling HR operational efficiency and improving leadership diversity.
What sets Fred apart is his ability to blend strategy with execution. He meets teams where they are, listens intently, and builds solutions that are both effective and sustainable. Whether launching a new HR department, advancing DEI&B initiatives, or coaching leadership teams through change, Fred’s goal is always to create stronger, more inclusive workplaces that support both business growth and employee well-being.
Fred is based in Howell, Michigan, where he lives with his wife and four children. A dedicated youth sports coach and community leader, he brings the same values to his work that he brings to the field: teamwork, resilience, and a commitment to helping people thrive.
