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Tayla Williams

Krystal Cooper

Chief People Officer

Krystal Cooper has spent 20+ years helping startups and high-growth companies build and scale their People Operations from the ground up. She’s led teams through rapid growth, international expansion, M&A, and full HR transformations—building everything from compensation frameworks and leveling systems to performance programs and engagement strategies.

Krystal is a trusted advisor to CEOs and executive teams, known for aligning people strategy with business goals and creating clarity in fast-moving environments. She works closely with boards and compensation committees and leads with a people-first, no-nonsense approach that builds trust, drives accountability, and delivers results.

In addition to her client work, Krystal serves as Vice President of the Board for Un/Do Mindset, supporting youth and mental health initiatives, and provides board advisory support to After School Opportunity Lab.

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